the next spring (spring summer 2012) inspirational theme is "cinematic" the tension of highly charged movie stills; the disturbed, slightly unhinged heroines of david lynch; motel living and hazy summer road trips: cinematic evokes fantasy lifestyles. the look could be any time and any decade, but it always depicts true glamour, idealised notions of nostalgia and scenarios from on-screen kooky realities.
i am love is a film in which the style-over-substance approach references the cosmetic facade of a milanese dynasty. the technique is consciously employed by director luca guadagnino in everything from the cinematography to the clothes worn by central characters. his intentionally over-stylised project sees raf simons at jil sander collaborate with actress tilda swinton to create a wardrobe reflecting the subtleties of protagonist emma recchi.
an increasing cinematic influence in fashion communication, combined with advances in the digital world, open up new possibilities in marketing and advertising built around the moving image. For style-based industries, this leads to an interactive, sensual connection with consumers.
dior continues its cinematographic fashion campaign with david lynch. the director, famous for his haunting work such as blue velvet and twin peaks, directs this extended commercial entitled "lady blue shanghai", which stars marion cotillard, gong tao and of course the lady dior handbag. art-directed by john galliano, the film is suprisingly lo-fi but as strange as you might expect from lynch.
i'm quite new to this blog thing! so here's my first post : i'm working on my daily routine - there's some my fashion brand work and then there's my business work also - the first collection of mine going to be lauch real soon - after i work with the outsorcing producer and supplier, luckily i found the right one after all. i'm trying to be realistic but i really want to be able to lauch all the collection within the end of this year too. there's so many things to be done at this point. the fashion business is the really fast moving world, so we have to be updated all the time - and i'm so afraid that if anything went wrong at this point, i have to redo it again.
my inspiration for my first collection was audrey hepburn : all time fashion icon
and the collection of mine is really minimalist - my other inpiration is jil sander : always love the brand and really love the come back!!
and actually i finished my second collection already too but well - we have to start with the first thing first, right?
the website of my brand still haven't been updated, and it will be soon - when the collection is fully lauched.
in every period of time in my life - i always have something to obsessed with. at the time i design the first collection, it was andy warhol and his video art -of which it becomes the web design inspiration.
my brand's muse is audrey hepburn and edie sedgewick
(andy warhol's super star) she's the inspiration in everything for me though
and now since i've been hanging around the moving fast fashion world - i found lots of interesting people, lots of interesting work of art and also photography but as i told you before FIRST THING FIRST. so i think this is the introduction for me. maybe i'll post again later today.
